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Be like Elon Musk. Take advantage of Leverage in Your Business.

Hey.

First I’ve some great news to shares with you. I’m in Paris and just got engaged 🙂 

Anyway let’s chat today about one of my favorite topics, which is leverage.

Our single most valuable resource in life is time. All entrepreneurs have 24 hours in a day, 365 days a year.

Though it appears that some are able to use their time better than others.

Take as an example one of my heroes, Elon Musk.

He is running Tesla, Twitter, SpaceX, Neuralink and founded OpenAi, what we all know as ChatGPT.

For the record those are 5 ventures that are combined a trillion dollars in market cap.

Then there is me…

I am venturing for 12-16 hours per day running deedee, a digital investment banking platform, the founders tribe community, an e-com store and a property development company.

In comparison with Musk, these ventures together barely hitting five million us dollars in value.

As you notice Elon Musk's output is exponentially higher. A whopping 1.000.000 times higher than mine.

And though I work my ass off, I book seemingly different results.

It’s fascinating that Elon is able to significantly get more done than I do.

So what is the difference? I do know the reason. Leverage is the answer!

And that is what we will talk about in this weeks Founder stribe newsletter.

Under 5 minutes you’ll learn.

• What is leverage and how does it work?

• The 4CL leverage framework available to you

• 7 examples of leverage to inspire you.

What is leverage?

Leverage buy-outs, leverage others peoples money, leveraging time, leveraging processes, leveraging media. We hear these terms all day.

In its core definition using:

It’s because of leverage that athletes reach peak performance, investors turn thousands in millions, influencers seem to be on every social media channel and yes Elon is able to run multiple businesses.

I dare to say that leverage is a skill you can learn and eventually master.

Leverage is testing your creativity, because to maximize your outcome, it requires you to be resourceful.

If you start any project. Ask yourself the following question.

How can I minimize my own investment (energy and money) and utilize the resources available to me in such a way the outcomes will to be bigger than I ever would think is possible.

By asking yourself such a question your brain will open up a world of possibilities to you.

By now I am sure you have a better idea how leverage works.

Let’s find you leverage.

4 Ingredients at your disposal to get you maximum leverage.

Before I start with any project, I start analyzing the 4CL.

4CL is a term I came up with to offer myself a frame work to enter the world of leverage.

> Capital is the first lever. How can we use capital to go faster, de risk ourselves and let it work for us.

For example:

When you borrow money you leveraging others peoples money while keeping your own money in your pocket.

Or…

When you leverage capital you can hire other people to do the work for you.

> Crowd is the 2nd lever. Who do I know that has already done it or is able to help me get there faster.

For example.

When you invest time in building relationships we can leverage our network to get introduced to theirs

Or…

We can leverage other people to do the work for us, helping us not to figure out the how or better use then their introductions again to reach our goals faster.

> Code is the 3rd level. How can I leverage technology to automate processes or scale faster?

For example.

Code has the ability to manage repeatable processes in such a way, without the need for me to be presence, which means I can use my time and energy for other matters, where I can get more leverage and save cost in the process.

> Communication is the 4rd lever. How can I leverage my communication in a way to reach more people or be more effective.

For example.

We can deliver a sales presentation to one person and waste our time or we can create a explainer video and publish this on our website so it sells even we aren’t there.

Or…

We can create 100 social media post one by one or same like this news letter, I can create multiple social media post from 1 newsletter only by taking smaller snippets and rewrite them.

Instead of using them on one channel, I can configure them in such a way that similar messages can be distributed on all social media channels growing the amount of impressions.

Be like Elon Musk. Take advantage of Leverage in Your Business.

Take any project you are plan to work on and ask yourself. How can I leverage capital, communication, crowd and code to get more done without you actually spending more of your own energy.

That wraps up this week's newsletter.

Have a magical day! Cheers, Sven

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